GMC May meeting covers social media; online stream viewed by over 130 across several states
The GMC's May meeting covered social media. Not just how people use it, but how organizations and companies can - and do - use it to relate to customers and employees, improve their marketing, float ideas and products and more. The meeting featured Brian Kalma, Director of User Experience at Zappos, the highly successful online shoe retailer. Also featured were Allan Schoenberg, Director of Corporate Communications at the Chicago Mercantile Exchange, Tina Chang, CEO of SysLogic, Inc., and Steve Glynn, President of local social media agency Spreenkler.
The GMC used its Twitter account to provide updates, field questions for panelists and provide information on the first-ever live streaming of its meeting. Over 130 people connected to the live stream and watched from Wisconsin, Illinois, New York and beyond.
Downloads:
Tina Chang offered a three-page overview of social media. You can download it here or by clicking the image to the left.
Steve Glynn's slides from his Primer on Social Media presentation can be downloaded here.
Brian Kalma's presentation on Zappos, social media and customer service can be downloaded here.
Videos:
Watch Steve Glynn's & Brian Kalma's Watch Allan Schoenberg and Tina presentations below: Chang share their views as panelists:
Meanwhile, Brian Kalma from Zappos wanted to provide his contact information. It is
. He'll be happy to answer any additional questions not answered today, send you copy of their culture book, or arrange a tour of their offices if you're in Vegas. Follow Brian on Twitter here: http://www.twitter.com/krianbalma.
Allan Schoenberg, Director of Corporate Communications at the Chicago Mercantile Exchange, served as a panelist and recommended the book Groundswell for further reading. He noted that the CME Group uses Twitter, Facebook and LinkedIn daily. Follow Allan on Twitter here: http://www.twitter.com/allanschoenberg.
Tina Chang, CEO of SysLogic, Inc. and a GMC member, also served as a panelist. She discussed how her company works with clients to effectively use social media tools. She also provided a guide for businesses to social media, downloadable here. Follow Tina on Twitter here: http://www.twitter.com/tinachang.
May 2009 Meeting - Social Media
