Brew City Match Revitalization Program Begins Accepting Small Business Loan Applications

An initiative focused on accelerating small business growth in neighborhoods surrounding downtown Milwaukee will begin accepting applications on June 10 for small business loans and technical support.

A new website and additional information about the Brew City Match program was presented at a press event on June 3 at 1920 N. Dr. Martin Luther King Drive.

“Small businesses are going to play an integral role in the revitalization of Milwaukee’s historic commercial corridors,” said Milwaukee Mayor Tom Barrett. “The generous investment from JP Morgan Chase will be leveraged with other private and public sources to help ensure that small businesses in our city are receiving the resources, assistance and financing they need to thrive.”

JPMorgan Chase awarded $3.5 million to the Brew City Match collaborative last fall as part of its Partnerships for Raising Opportunity in Neighborhoods (PRO Neighborhoods) competition, which helps fuel economic development in underserved communities.

“It should not be a secret ingredient rather a key ingredient and with Brew City Match a leavening ingredient — business education and one on one business technical assistance,” said Wendy Baumann, Executive Director of WWBIC. “We know businesses have greater success and grow faster with this support. WWBIC will be providing this through Brew City Match.”

Brew City Match recognizes that small businesses will be a key ingredient to sparking growth in Milwaukee’s neighborhoods and is being led by the Local Initiative Support Corporation (LISC) in partnership with the City of Milwaukee’s Department of City Development, Hmong Wisconsin Chamber of Commerce, Columbia Savings & Loan, MEDC, Wisconsin Women’s Business Initiative Corporation (WWBIC), in addition to MKE United, a Greater Milwaukee Committee initiative.

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